A Homepage Reimagined
What it is: An AI-driven homepage that adapts to user behavior and guides discovery. Built on a modular system powered by real-time signals to scale across global audiences. Enabling faster, more relevant paths to content, products, and services in the moment.
The Challenge: Create a more modern, agile homepage experience designed to flex across evolving user needs, AI-powered interactions, and future platform change.
Built to evolve with the future of AI and the shifting landscape of how people discover, navigate, and interact online.
How it was Made
Platform
A scalable, modular experience platform that introduces app-like intelligence into a traditionally static surface
Time to build: 6 months - 2026
Tools used
Microsoft Reimagine Design System — built scalable components
Figma Make — prototyping + exploration
Visual Studio Code — design → dev alignment
Copilot / AI tools — speed + content generation
Who built it
Senior UX Designer
Alex Cude
UX Manager
Jamie Leighton
Product Manager
Shana Henry
Senior UX Designer
Felipe Vieira
My Impact
14.4%
CTR increase with a 14.4 uptick in add to cart. Improved product discovery and stronger intent signals
6.2%
Increase in (AOV) average order value to $167.08
4.3%
Lift in sign-in conversion by introducing intent-led sign-in prompts and benefit modules
"How might we transform the Microsoft homepage into a more intelligent, adaptive experience that helps people quickly find what matters most? A shift from a static, one-size-fits-all surface toward a more personalized, AI-powered future."
Problem Statement
Turning Ideas into solutions
I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.
I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.
I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.
I evolved the second iteration into a more functional, adaptive blueprint. I introduced AI voice input and generative responses to tailor the experience to each user.
I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.
I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.
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Organic texture research
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Selected Works
LinkedIn