Microsoft Homepage Transformation

A Homepage Reimagined

What it is: An AI-driven homepage that adapts to user behavior and guides discovery. Built on a modular system powered by real-time signals to scale across global audiences. Enabling faster, more relevant paths to content, products, and services in the moment.

The Challenge: Create a more modern, agile homepage experience designed to flex across evolving user needs, AI-powered interactions, and future platform change.
Built to evolve with the future of AI and the shifting landscape of how people discover, navigate, and interact online.

How it was Made

Platform

A scalable, modular experience platform that introduces app-like intelligence into a traditionally static surface
Time to build: 6 months - 2026

Tools used

Microsoft Reimagine Design System — built scalable components
Figma Make — prototyping + exploration
Visual Studio Code — design → dev alignment
Copilot / AI tools — speed + content generation

Who built it

Senior UX Designer
Alex Cude

UX Manager
Jamie Leighton

Product Manager
Shana Henry

Senior UX Designer
Felipe Vieira

My Impact

14.4%

CTR increase with a 14.4 uptick in add to cart. Improved product discovery and stronger intent signals

6.2%

Increase in (AOV) average order value to $167.08

4.3%

Lift in sign-in conversion by introducing intent-led sign-in prompts and benefit modules

"How might we transform the Microsoft homepage into a more intelligent, adaptive experience that helps people quickly find what matters most? A shift from a static, one-size-fits-all surface toward a more personalized, AI-powered future."

Problem Statement

Turning Ideas into solutions

I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.

I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.

I evolved the second iteration into a more functional, adaptive blueprint. I introduced AI voice input and generative responses to tailor the experience to each user.

I reimagined the hero as a more expansive, adaptive surface that is personalized, motion-driven, and interactive. I designed it to guide user intent in the moment, not just showcase content.